We’re all about finding you that perfect pair.
Our wide selection of styles will ensure you find the right lenses – glasses or contacts – based on your needs. Looking for stylish frames? We carry top designer brands and will help you choose the perfect pair for your face and style.
Eyewear for everyone
Best Selling Contact Lenses
Signature Collection
Prescription glasses and sunglasses, fully customized for any lifestyle. Expert craftsmanship meets personal style with precision-made lenses and superior lens quality.
Shop Frames By Shape
Explore our catalogue to find the right glasses
Superior Lens Technology
Higher precision than industry norms, with free premium anti-reflective and scratch-resistant coatings.
Proud Canadian Craftsmanship
Every lens is manufactured, coated, cut, and inspected in our Canadian lab for a truly personalized fit and finish.
18‑Month Worry‑Free Cover
If a defect appears within 18 months, we’ll replace lenses-no forms, no cost.
Free Superior Lenses
All frames include our specialized lenses with Anti-Reflective and Scratch Resistant coating. We truly believe you will fall in love with the clarity of our lenses.
Light Adaptive Protection
Upgrade your lenses to Transitions and you will experience a new level of comfort with your glasses, both indoors and outdoors.
Accessories
Explore our new collection of eye accessories—designed to protect, enhance, and complement your look.
Our Commitment to Clear Vision
At Direct Vision, exceptional vision and contemporary style go hand in hand. We combine precision-engineered lenses with meticulously crafted frames giving you sharp vision and distinctive style at an affordable price.
Born from a need and crafted for a nation, Direct Vision began in 2017 when our founders set out to build an independent, truly Canadian alternative to big box optical chain. Today we are still 100% home grown, guided by the belief that style, quality, and affordability belong together and should be available to everyone.